Why is a constituent engagement score lower than expected

If a constituent's engagement score seems lower than expected, here are the common reasons:

Time Period Filter:

• The report only counts activity within the selected time period
• A major donor from 2 years ago will show low Giving Score if you selected Last 12 Months
• Try expanding the time period to see historical engagement

Data Entry Issues:

• Volunteer hours may not have been logged in the system
• Event attendance may not have been marked
• Membership visits may not have been recorded
• Verify the underlying data is being entered consistently

Email Tracking:

• Email opens and clicks are only tracked for emails sent through Argenta
• External email systems will not contribute to Email Score
• Some email clients block tracking pixels, affecting open rates

Dimension Weights:

• Giving is weighted highest at 25%
• A volunteer with no donations will have a lower overall score
• This is intentional to prioritize financial sustainability

Inactive Status:

• Active volunteer/member status contributes significant points
• If someone is marked inactive, they lose those points even with historical activity

To investigate:

1. Click the constituent name to view their full profile
2. Check their volunteer, donation, event, and membership records
3. Compare the time ranges of their activity to your report filter