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What merge tags are available in Argenta email templates?

Argenta provides 31 merge tags across 6 groups, the same groups you see in the picker. Each tag pulls live data from the recipient's record when the email is sent. Write a tag in square brackets, like [FirstName].

Contact info

  • [FirstName] - first name
  • [LastName] - last name
  • [ConstituentName] - full display name
  • [Nickname] - nickname, if one is on file
  • [Salutation] - salutation (Mr., Ms., Dr.)
  • [Email] - email address
  • [Phone] - formatted phone number
  • [Birthday] - date of birth
  • [OrganizationName] - organization name

The Insert Merge Tag picker showing the Contact Info group

The same tags, in the picker inside the editor.

Mailing address

  • [MailingAddress] - street address
  • [MailingCity] - city
  • [MailingState] - state abbreviation
  • [MailingZip] - zip code

Organizational segments

  • [Chapter], [Division], and [Department] - the recipient's chapter, division, and department

Donations

  • [TotalDonated] - lifetime giving total
  • [LastDonationDate] and [LastDonationAmount] - the most recent gift
  • [FirstDonationDate] - date of the first gift
  • [NumberOfDonations] - number of gifts
  • [DonationYearTotal] - giving so far this year

The merge tag picker scrolled to the Donations group

Scroll the picker to reach the later groups.

Membership

  • [MembershipNumber] - member ID
  • [MembershipLevel] - membership level
  • [RenewalDate] - upcoming renewal date
  • [MemberSinceDate] - the member's active date

Volunteerism

  • [VolunteerTaskHours] - total volunteer hours
  • [YearsOfService] - years of service
  • [VolunteerSinceDate] - when they started volunteering
  • [NumberOfVolunteerTasks] and [LastVolunteerTaskDate] - task count and most recent task

If a recipient has no data for a tag (for example, they have never donated), the tag is replaced with an empty string, so no brackets or placeholder text show up in the sent email.

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